The spot where the Raritan River snakes back upon itself has always been a gateway and gathering point. A landmark for steamboat travelers and stagecoach riders journeying down-country from the City. A "welcome home" for downtown-weary commuters buzzing along the Parkway toward a quiet evening in suburbia. A "see you later" to weekday cares for families winging their way down the shore.
But tomorrow, with the development of 400+ acres along more than 2 miles of river coastline, an infusion of exciting retail, hospitality, restaurants, residences, workspace, and boardwalk magic all oriented on a spectacular waterfront experience, This well-traveled waypoint will become something even greater: a connection point for all of Jersey and a place to experience the best of Jersey. It will become America's next great hometown: Riverton. Moored on the Raritan, soothed by the waters, moved by the energy of tens of thousands of residents and passers-by, and unapologetically, wonderfully New Jersey through and through.